Nordigen
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Marketing

The most innovative global banks, lenders, brands and fintechs use account transaction data to understand their customers and offer ideal financial products.

 
 

Use-case: Marketing

Identify client segments, brand affiliations and life stages

The most innovative global banks, lenders, brands and fintechs use account transaction data to win customers for life, by understanding their needs and offering tailored financial products.

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Trusted by innovators

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Solution
Accurately categorised account data can help financial service providers offer their clients relevant, timely and enticing financial products.

Problem
Global banks, lenders, brands and fintechs want to leverage open banking to help them better understand, segment and target their customers.

 
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Citadele Bank Increases New Loan Volume Using Nordigen Solutions

In a series of tests, Citadele Banka used Nordigen transaction categorisation and account-based behaviour scoring solutions to identify low-risk clients and gain actionable insights into their clients’ spending behaviour, income and loan history. This allowed Citadele to create customised offers for the clients and increase the volume of issued loans.
— Citadele Bank Case Study
 
 

Identify up-sell opportunities

Nordigen's Marketing Analytic insights contain information about customer segments, brand affiliations and life stages, helping financial institutions make tailored product and service offerings.

Value: Targeted product and service up-sells for customer retention and acquisition.
Related product:Marketing Analytics

 

Identify life events

Categorised transaction account data can paint a detailed picture of a customer's life: when they start receiving their first steady income, take out their first mortgage, have their first child and even start planning for their retirement. This information can help financial institutions offer their customers relevant financial products at precisely the right time.

Value: Win lief-time customers across multiple generations.
Related product:
Marketing Analytics

 
 
 

Identify client segments

Identify which client segment your customers belong to based on their transaction data. Marketing insights distinguish 10 customers segments, and numerous brand affiliations that help you target your clients with relevant and timely offers.

Value: Targeted product and service up-sells for customer retention and acquisition.
Related product:Marketing Analytics

 
 
 

Identify brand affiliations

Customer transaction data contains valuable information about the brands they consume. When properly categorised, these insights can help financial institutions target them with relevant and timely brand offers. Nordigen's Marketing insights distinguish numerous brand affiliations.

Value: Targeted product and service offers for customer retention and acquisition.
Related product:Marketing Analytics

 
 
 

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