Approve all creditworthy customers
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Customer Acquisition

Understand the true creditworthiness of your loan applicants. Nordigen helps banks and lenders make smarter credit decisions with account data-based insights, which help credit specialists assess potential loan applicant risks and liabilities.


Use-case: Customer Acquisition

Understand your existing and attract new customers

Segment, target and offer your existing customer tailored financial products, and quickly onboard new customers using account transaction data insights.


Trusted by innovators


The most innovative global banks, lenders, brands and fintechs use account transaction data to understand their existing and potential customers, improve satisfaction, and offer relevant, timely and enticing financial products.

With the rise of open banking, financial institutions are facing two challenges: customer acquisition and retention.


Citadele Bank Increases New Loan Volume Using Nordigen Solutions

In a series of tests, Citadele Banka used Nordigen transaction categorisation and account-based behaviour scoring solutions to identify low-risk clients and gain actionable insights into their clients’ spending behaviour, income and loan history. This allowed Citadele to create customised offers for the clients and increase the volume of issued loans.
— Citadele Bank Case Study

Identify up-sell opportunities

Nordigen's Marketing Analytic insights contain information about customer segments, brand affiliations and life stages, helping financial institutions make tailored product and service offerings.

Value: Targeted product and service up-sells for customer retention and acquisition.
Related product:Marketing Analytics


Identify life events

Categorised transaction account data can paint a detailed picture of a customer's life: when they start receiving their first steady income, take out their first mortgage, have their first child and even start planning for their retirement. This information can help financial institutions offer their customers relevant financial products at precisely the right time.

Value: Win lief-time customers across multiple generations.
Related product:
Marketing Analytics


Identify client segments

Identify which client segment your customers belong to based on their transaction data. Marketing insights distinguish 10 customers segments, and numerous brand affiliations that help you target your clients with relevant and timely offers.

Value: Targeted product and service up-sells for customer retention and acquisition.
Related product:Marketing Analytics


Identify brand affiliations

Customer transaction data contains valuable information about the brands they consume. When properly categorised, these insights can help financial institutions target them with relevant and timely brand offers. Nordigen's Marketing insights distinguish numerous brand affiliations.

Value: Targeted product and service offers for customer retention and acquisition.
Related product:Marketing Analytics


Evaluate “thin-file” customers

Lenders wishing to understand the true creditworthiness of their customers can leverage open banking data and assess customer information beyond a credit report.

Value: Approving more loans.
Related product:


Pre-approve loans

Account data insights provide context about customers previously defined as “high risk”. Nordigen’s Lending product suite helps identify reasons for previously overdue loan payments or transfers on behalf of family members, making it easier to pre-approve loans.

Value: Reject fewer loan applicants due to misleading information from credit bureaus.
Related products:
Credit Scoring/Income/Loans


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