Marketing Insights

 
 
 

Operation keyword: marketing

Marketing product indicates the applicant's increased interest in specific fields, based on their spending behavior. Marketing product is useful in client segmentation for specific offers and targeting.

Request Flow

To use this product via API, see the Endpoints section "report" and go through the following steps:
  1. Upload the account information;
  2. Apply operation marketing;
  3. Get results.

Response Example


Key Descriptions

KeyTypeDescriptionOptional
segmentsObjectA list of segments possibly applicable to the customer 
triggeredBooleanAn indicator of whether the applicant might belong to the particular segment. If there is a lack of information to perform calculations, the value is shown as false 
detailsStringThe reliability indicator of the trigger. Possible values of details are 'high possibility', 'no evidence', and 'lack of info' 
has_childrenObjectThe customer possibly has children 
has_carObjectThe customer possibly has a car 
has_houseObjectThe customer possibly owns a house 
has_petsObjectThe customer possibly is a pet owner 
has_life_insuranceObjectThe customer possibly has a life insurance 
is_digitalObjectThe customer possibly is interested in digital technologies 
interested_in_clothingObjectThe customer possibly is interested in clothing 
interested_in_sportsObjectThe customer possibly is interested in sports 
interested_in_travelingObjectThe customer possibly is interested in travelling 
interested_in_beautyObjectThe customer possibly is interested in beauty 
interested_in_cultureObjectThe customer possibly is interested in culture 
interested_in_gamblingObjectThe customer possibly is interested in gambling 
statusStringProcessing record state 
typeStringRedundant field, it will be removed in the next iteration 

Possible detail keys:
  • lack of info: not enough transactions to validate this segment; e.g. due to a statement being empty or short
  • no evidence: enough transactions to validate that the account does not belong in the respective segment
  • high possibility: enough transactions to validate that the account belongs in the respective segment