Marketing Insights

Operation keyword: marketing

Marketing product indicates the applicant's increased interest in specific fields, based on their spending behavior. Marketing product is useful in client segmentation for specific offers and targeting.

Request Flow

To use this product via API, see the Endpoints section "report" and go through the following steps:
  1. Upload the account information;
  2. Apply operation marketing;
  3. Get results.

Response Example


{
    "data": {
        "attributes": {
            "marketing": {
                "segments": {
                    "has_children": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "has_car": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "has_house": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "has_pets": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "has_life_insurance": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "is_digital": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_clothing": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_sports": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_traveling": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "interested_in_beauty": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_gambling": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_culture": {
                        "triggered": true,
                        "details": "high possibility"
                    }
                }
            }
        },
        "status": "completed"
    },
    "type": "report processing status"
}

Key Descriptions

KeyTypeDescriptionOptional
segmentsObjectA list of segments possibly applicable to the customer
triggeredBooleanAn indicator of whether the applicant might belong to the particular segment. If there is a lack of information to perform calculations, the value is shown as false
detailsStringThe reliability indicator of the trigger. Possible values of details are 'high possibility', 'no evidence', and 'lack of info'
has_childrenObjectThe customer possibly has children
has_carObjectThe customer possibly has a car
has_houseObjectThe customer possibly owns a house
has_petsObjectThe customer possibly is a pet owner
has_life_insuranceObjectThe customer possibly has a life insurance
is_digitalObjectThe customer possibly is interested in digital technologies
interested_in_clothingObjectThe customer possibly is interested in clothing
interested_in_sportsObjectThe customer possibly is interested in sports
interested_in_travelingObjectThe customer possibly is interested in travelling
interested_in_beautyObjectThe customer possibly is interested in beauty
interested_in_cultureObjectThe customer possibly is interested in culture
interested_in_gamblingObjectThe customer possibly is interested in gambling
statusStringProcessing record state
typeStringRedundant field, it will be removed in the next iteration
Possible detail keys:
  • lack of info: not enough transactions to validate this segment; e.g. due to a statement being empty or short
  • no evidence: enough transactions to validate that the account does not belong in the respective segment
  • high possibility: enough transactions to validate that the account belongs in the respective segment
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