Marketing Insights

Operation keyword: marketing

Marketing product indicates the applicant's increased interest in specific fields, based on their spending behavior. Marketing product is useful in client segmentation for specific offers and targeting.

Request Flow

To use this product via API, see the Endpoints section "report" and go through the following steps:

Upload the account information;
Apply operation marketing;
Get results.

Response Example


{
    "data": {
        "attributes": {
            "marketing": {
                "segments": {
                    "has_children": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "has_car": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "has_house": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "has_pets": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "has_life_insurance": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "is_digital": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_clothing": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_sports": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_traveling": {
                        "triggered": true,
                        "details": "high possibility"
                    },
                    "interested_in_beauty": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_gambling": {
                        "triggered": false,
                        "details": "no evidence"
                    },
                    "interested_in_culture": {
                        "triggered": true,
                        "details": "high possibility"
                    }
                }
            }
        },
        "status": "completed"
    },
    "type": "report processing status"
}

Key Descriptions

Key	Type	Description
segments	Object	A list of segments possibly applicable to the customer
triggered	Boolean	An indicator of whether the applicant might belong to the particular segment. If there is a lack of information to perform calculations, the value is shown as false
details	String	The reliability indicator of the trigger. Possible values of details are 'high possibility', 'no evidence', and 'lack of info'
has_children	Object	The customer possibly has children
has_car	Object	The customer possibly has a car
has_house	Object	The customer possibly owns a house
has_pets	Object	The customer possibly is a pet owner
has_life_insurance	Object	The customer possibly has a life insurance
is_digital	Object	The customer possibly is interested in digital technologies
interested_in_clothing	Object	The customer possibly is interested in clothing
interested_in_sports	Object	The customer possibly is interested in sports
interested_in_traveling	Object	The customer possibly is interested in travelling
interested_in_beauty	Object	The customer possibly is interested in beauty
interested_in_culture	Object	The customer possibly is interested in culture
interested_in_gambling	Object	The customer possibly is interested in gambling
status	String	Processing record state
type	String	Redundant field, it will be removed in the next iteration

Possible detail keys:

lack of info: not enough transactions to validate this segment; e.g. due to a statement being empty or short
no evidence: enough transactions to validate that the account does not belong in the respective segment
high possibility: enough transactions to validate that the account belongs in the respective segment