We live in the era of personal finance. According to a Juniper Research report, the total number of digital banking users will exceed 3.6 billion by 2024, up from 2.4 billion in 2020. That’s a 54% increase.
People are now, more than ever, in control of their finances, leaving nothing to chance and they partly owe that to Personal Finance Management (PFM) apps. What are they? We’ll explain and give you tips on how to actually create one, but bear with us a little longer.
The banking industry has been going through a metamorphosis for the better part of a decade, with financial technology redefining the way we understand, conceive and interact with our finances. What used to be a legacy industry, traditional and rigid, was suddenly transformed into one of the most diverse and exciting sectors of the economy. Consumers were no longer on the outside looking in, but were given the chance to take an active role in the way they manage their finances.
The consumers were not the only ones to benefit from the banking evolution. The emergence of the open banking concept coupled with the development of Personal Finance Management (PFM) apps allows financial institutions to go deeper than just their own mobile banking and apps. By cross-referencing account data with third-party information, banks can tap into a larger pool of customer data and use it to generate real-time insights that are tailored to each individual customer.
Now, as promised, let’s dive right into the topic of Personal Finance Management (PFM) apps – what they are, why they are so popular and how you can go about creating one.
What is a Personal Finance Management (PFM) App?
A Personal Finance Management (PFM) app is a mobile or web-based application that centralises the financial information, activity, and control of a user. Logging in to the app, the user can:
- view their account balance
- send money
- set up standing orders
- get spending reports
- create budgeting filters
- enable transaction notifications
- and more
The benefits of personal finance management apps come in many variations. Here are some of the most obvious:
- access all information with ease and convenience on your phone
- no more waiting in bank branch queues or long phone calls with your banker
- everything is in one place
- no need to save papers or docs, everything is saved digitally
From a business standpoint, financial institutions are now better positioned to serve their customers because:
- they can analyse customer behavior and offer personalised products and services
- they have more ways to establish better customer retention
- they can cut costs on customer service personnel as users can get answers using in-app chatbots
Personal finance management apps are the foundation of the new banking era, the medium by which users and financial institutions communicate and interact with. Now that we know what they are about, let’s take a look at what it takes to create a PFM app.
How to create a personal finance management app
If you have never tried to build an app, it’s important to note that there’s a lot on your plate. We’re not here to discourage you; on the contrary, we’re here to help you make it happen. Mapping it out, explaining features, coming down with a design and of course, developing it are lengthy, multi-layered processes.
Let’s dive right in.
Find the right open banking API provider
Before you venture into anything else, it is important that you decide on your open banking API provider. Being part of an open banking ecosystem is not only critical for the entire experience, but the foundation upon which you’ll build your app. You need to ensure that the tech used to build the app is tried, tested and secure.
Nordigen offers a free open banking API that provides PSD2 data connections to all major European banks and has a lot of successful PFM use cases and case studies. Reach out and our team will guide you through the process of turning raw transactions into categorised data.
Decide on the features
This could be explained as simply as “what do you want your app to do?” Conducting market research is essential to see what the market standard is at the moment and what you can do to surpass it. Creating an app that simply shows a bank balance and allows you to send money will hardly make for a competitive product.
Here are a few things to consider:
- Tax calculation and guidance: This is a subject not many people want, or have the knowledge to deal with. Wouldn’t it be great to have an app inform and remind you about your tax obligations?
- Investment suggestions: Picture this. You enter your risk profile filter on the app and the algorithm gears its recommendations to fit your profile. For example, a riskier user can get notification on bitcoin movement, or new financial instruments.
- Customize spending categories: This is a widely used feature but you can take it a step further. Let people add images to their college account, celebrate milestones and urge them to resist withdrawing money before reaching the goal.
As you can see, there is a lot of detail that goes into deciding and explaining these features which is exactly what will give the competitive advantage over your competitors.
Spend time on design
Design is one of the most underrated components of any brand, product or service we love out there. What seems like a simple colour, line, curve, or pattern has hours of thought and research behind it which is exactly why you should dedicate some time on developing the design for your app.
Here are areas you should put your time and effort into:
- Clean and minimalistic - Nobody likes too many colours and shapes crammed on their phone. Less is more.
- Navigation - Successful smartphone companies have mastered the art of navigation. Everything is where it’s supposed to be and you only need a few clicks to get to your destination. Design helps the user journey with carefully crafted menus, CTAs and commands.
- Onboarding - You don’t want to lose users before they even register, right? Keep the onboarding process simple, fun and easy to go through.
- Use positive reinforcement in your UX copy - The content on the app is minimal but its impact can be huge. Congratulate people when they save money, makes them feel proud. Try to turn an action into a habit by suggesting automated savings.
- Use colour strategically - Research the meaning behind colours and use them on action buttons, rewards or graphs.